There is no shortage of opinions from marketers about advertising agency new business development practices. And their opinions are not very flattering. In our zeal to find that next great client, agencies so often forget the rules, cut corners, ignore experience or go after everything. Which may be one reason agency new business success rates are so low. Download these survey results to better understand what marketers, your future clients, want to know about your agency and how they prefer to learn.
Send me a note about your reaction to the results and any sage advice you can add. I’ll share it with everyone so we can all get better. Lets Grow!
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