Business Development Services for Agencies
There are several ways I can help both short-term and long. Each agency is unique, and while many share common challenges, the specific approach I take is customized to your circumstances and your appetite for growth. I sign your NDA and everything we do is your property and remains strictly confidential.
Outsourced Business Development
If you are considering outsourcing your business development, I can work as your BD lead as a member of your agency. I handle all the tasks necessary to execute a high-performance business development program, including differentiation and positioning, prospect list building, in and outbound prospecting, introductory meetings, vetting, relationship building, everything required to identify, engage and move relationships to a project, proposal, pitch, or no thank you. The cost is about the same as hiring a mid-level BD person without the overhead.
My contract is month-to-month. There is no long-term commitment. Whenever you feel confident in the program I develop and have the team in place, you can take it over, and I fade out. Some agencies go for three months, others, three years.
Business Development Planning and Coaching
If you have a business development person or team, I can help them reset their business development plan and coach them to execute more successfully. I start with an audit of your program and people followed by recommendations for improvement and change. I develop an action plan and timeline for your people with timelines and accountabilities. I coach them through the planning and executing phases and remain available for whatever ongoing needs come up.
My engagement is a scope of work and associated hours. There is no long-term commitment. When your team feels confident in the plan and execution, I fade out but remain available for whatever ongoing needs come up. Typically, the process takes from one to three months.
Agency Prospecting Platform
If you have a business development person or team and want to scale your prospecting, I offer a subscription to my Agency Prospecting Platform built on the Constant Contact Lead Gen & CRM platform (formerly SharpSpring) marketing automation system. With it, you can expand and extend your prospecting reach while automating the tasks that keep you from researching, networking, and closing the opportunities that need your full attention. I set it up for you, integrate it into your new business process, advise you on evolving your approach to get the most from it, and train your team the way they want to use it so there is a minimal learning curve to get it up and running. I remain available for troubleshooting, problem-solving, and sharing my experience using the platform solely for agency new business. And, if you decide you want to sell SharpSpring to your clients, you can easily upgrade to a Partner plan.
This is a monthly subscription (much less than other competing products) and a one-time setup fee. The subscription is month-to-month, so there is no long-term commitment. My time and support are built into the subscription. The package includes unlimited users, more contacts and emails than you will ever use, and free 24 x 7 support.
I can provide services for any part of the business development process; strategy development, agency positioning, list building, content, email writing, staffing, whatever you need. I'll provide a scope of work and cost based on a discussion of your needs.
If you aren't sure what you need or if I'm the best resource to get you where you want to go, let's talk about your goals and the best way to achieve them. You'll find that I am very pragmatic and practical, always a straight shooter. If you haven't already, look through the posts on my site to better understand how I approach agency new business and what I believe is essential to be successful.
Why miss any more opportunities? Call or email today.
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There is no better time than now to rethink and reset your business development program. If you need help, let’s talk. I am always open to discussing your ad agency business development challenges. If you like the posts on this website, sign up for my new business newsletter. Find me on LinkedIn for daily tips and insights. Feel free to reach out at any time. #LetsGrow!