Welcome. I work with agencies who want to rethink their sales approach and prospect more effectively. Whether you are interested in outsourced business development, new business strategy, agency positioning, list building, marketing automation, or training, you can get better new clients faster.
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Agency Prospecting Platform
Are you using marketing automation for ad agency prospecting? My prospecting platform is the best tool for today’s new business environment. Let me show you how I use it to scale my prospecting with data, behavior tracking, lead prioritization, and time-saving automations. Easy to configure. So simple to use. Click to schedule a call
Want to know who to go after, when, and how? Winmo is an agency’s best tool to find the right people, and the sales intelligence—strategy changes, budget changes, agency changes, C-suite changes, pitch predictions—at the companies you want. Let me show you my Winmo.
Considering all the changes we’ve witnessed in the last year, what do marketers want from their agency partners today? I’ve collected relevant and informative reports, thought leadership, surveys, and other resources from across the web to help answer that question as you consider your new business strategy.
When salespeople decide to go after a prospect, lookout. You’ve never seen such single-minded focus, determination, and sheer force of will. They rarely think about what is on the receiving end of their effort. It is for this reason that... Read more →
It is often hard to get honest feedback from a prospect after a chemistry Zoom or a phone post mortem when the decision didn’t go your way. We hear things like; you have a great agency but, it was so... Read more →
Standing out among the endless barrage of ad agency prospecting is an increasing challenge for business development pros. To capture the attention of a new prospect, the odds are significantly increased when the message is personally relevant, adds value and... Read more →
There are many channels that advertising agencies use to connect with potential new clients. There is a wealth of research from a variety of sources about the most effective methods to use. I wanted to hear it directly from the... Read more →
I remember one Saturday morning when my young daughter asked, Daddy, where do advertising agency clients come from? Of course, I blushed and said, ask your Mother. And then I realized, what a great question. Some say it’s the stork.... Read more →
