Welcome. I work with agencies who want to rethink their sales approach and prospect more effectively. Whether you are interested in outsourced business development, new business strategy, agency positioning, list building, marketing automation, or training, you can get better new clients faster.
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Agency Prospecting Platform
Are you using marketing automation for ad agency prospecting? My prospecting platform, Constant Contact's Lead Gen & CRM, is the best tool for today’s new business environment. Let me show you how I use it to scale my prospecting with data, behavior tracking, lead prioritization, and time-saving automation. Easy to configure. So simple to use.
Want to know who to go after, when, and how? Winmo is an agency’s best tool to find the right people, and the sales intelligence—strategy changes, budget changes, agency changes, C-suite changes, pitch predictions—at the companies you want. Let me show you my Winmo.
Considering all the changes we’ve witnessed in the last year, what do marketers want from their agency partners today? I’ve collected relevant and informative reports, thought leadership, surveys, and other resources from across the web to help answer that question as you consider your new business strategy.
What are the three biggest barriers to new business success for agencies? If you ask agency owners, you may get a different answer than the business development people at the agency. I just conducted a survey among advertising agency business... Read more →
How do marketing executives find new agencies? They start on the web. Does anyone not know that? Then why are there any advertising agency websites that are outdated, confusing, difficult to navigate, and lack a clear focus? Why would an... Read more →
It is often hard to get honest feedback from a prospect after a chemistry Zoom or a phone post mortem when the decision didn’t go your way. We hear things like; you have a great agency but, it was so... Read more →
There are tens of thousands of advertising agencies selling the same products and services. Almost as many claim to be unique, different, or better while using essentially the same descriptors as the others. From a marketer’s perspective, the person who... Read more →
Yes, the year is over and it's time to reflect on how we all did. It’s time for everyone to turn their gaze to the new business warrior and ask those piercing questions. Is new client revenue up? Did you... Read more →
Various sources estimate the batting average or win rate for advertising agencies at about 25% - 30%. That fact alone is a huge complex amalgamation of circumstances that hardly represents your agency yet does provide a starting point for this... Read more →
I’ve talked to agency owners and new business directors about their approach to growing and as you can imagine there are as many opinions as there are agencies. What everyone does agree on is that new business is the priority.... Read more →
A primer to choosing, using, and if necessary, losing your agency Download AgencyPrimer ebook More than $250 billion was spent on advertising in 2005 and about the same in 2011. This practical work was first published in January 2005 but... Read more →
