"There is nothing in this world more exciting, more rewarding, and fast-paced than finding, pitching, and winning new business. But let's face it. There is also nothing harder."
I've been Chief Marketing Officer and New Business Leader at a variety of small and mid-size agencies. I have created and managed comprehensive advertising agency business development programs that have generated millions of dollars of new revenue. I have also built internal marketing services organizations for clients, managed multi-million dollar marketing budgets, hired and fired agencies and generated great outcomes in support of diverse business objectives. I now provide my experience and practical know-how to agencies who want to improve their business development efforts and win more and better clients.
I have worked with some of the top innovative brands in the world and aggressive advertising agencies in both traditional and digital channels by leveraging research, data analysis, and market trends to impact customers, employees, and the bottom line. I am in the top 1% on LinkedIn, one of the top CMOs on Twitter, and have over 15 years of hands-on experience prospecting, pitching, and winning new clients for agencies.
Agency and Client Experience
- Luckie & Company, full-service advertising agency, Chief Marketing Officer
- RP3 Agency, full-service advertising agency, Chief Marketing Officer
- Rosenthal Partners, full-service advertising agency, CMO, Integrated Marketing
- Mantas, software start-up, Head of Marketing Communications
- DWP/Bates Technology, full-service advertising agency, part of the Bates Worldwide Network, Vice President Managing Director
- Grafik, Chief Marketing Officer
- Sony Corporation of America, Director Corporate Advertising
- Philips Consumer Electronics, Advertising Manager
- Uniden America Corporation, Marketing Services Manager
- American University, Adjunct Professor Advertising and Integrated Marketing
- American Marketing Association, DC Chapter, CMO Roundtable
- American Marketing Association, Executive Mentor
- Association of National Advertisers, New Technology Committee Member
Social Media Marketing Magazine Top CMOs on Twitter
Social Media Marketing Magazine Top Professors on Twitter
Malcolm Baldrige Quality Award participant
Six Sigma Green Belt
University of Michigan, BFA Industrial Design
Massachusetts Institute of Technology, Tackling the Challenges of Big Data
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I want to be your Agency Growth Consultant
I develop, refine, and execute ad agency new business programs. Learn more about my services. I update the agency brand and positioning, prospect list development, and in and outbound prospecting. I do it in a practical and proven way learned from over 15 years of experience running business development for a variety of different agencies. Because winning new clients is the future of your agency
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Who could have imagined what 2020 brought upon the world, our industry, and all of us? There is no better time than now to rethink and reset your business development program. If you need help, let’s talk. I always enjoy discussing agency business development challenges. If you like the posts on this website, sign up for my new business newsletter. Find me on LinkedIn for daily tips and insights. I look forward to our conversation. #LetsGrow!