Welcome. I work with agencies who want to rethink their sales approach and prospect more effectively. Whether you are interested in outsourced business development, new business strategy, agency positioning, list building, marketing automation, or training, you can get better new clients faster.
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Agency Prospecting Platform
Are you using marketing automation for ad agency prospecting? My prospecting platform, Constant Contact's Lead Gen & CRM, is the best tool for today’s new business environment. Let me show you how I use it to scale my prospecting with data, behavior tracking, lead prioritization, and time-saving automation. Easy to configure. So simple to use.
Want to know who to go after, when, and how? Winmo is an agency’s best tool to find the right people, and the sales intelligence—strategy changes, budget changes, agency changes, C-suite changes, pitch predictions—at the companies you want. Let me show you my Winmo.
Considering all the changes we’ve witnessed in the last year, what do marketers want from their agency partners today? I’ve collected relevant and informative reports, thought leadership, surveys, and other resources from across the web to help answer that question as you consider your new business strategy.
« September 2017 | Main | November 2017 »
Content is a critical tool in every marketing plan, and that includes advertising agencies. Marketers get about 60% through their journey before they make any contact with a potential new agency resource and content is, in large part, what drives... Read more →
There is ample data available about the B2B buyer and their process for discovering new resources. Marketers searching for a new agency are no different, although some agency leaders tell me they disagree. Agency search is a whole different animal,... Read more →
I recently surveyed senior-level marketers to get a fresh take on their approach to finding a new agency. A lot has changed in the industry over the last couple of years, and the era of the empowered consumer is in... Read more →
By now your 2018 new business planning is well underway. If not read this article. Your priorities for next year are probably not dissimilar from last year. Prospect smarter. Pitch better. Stay focused. Say ‘no’ more often, and on and... Read more →
