If you missed the webinar on agency differentiation you can view it on the Catapult New Business website.
There are tens of thousands of agencies selling the same products and services. Almost as many claim to be unique, different or better while using essentially the same descriptors as the others. From a prospect’s perspective, the person who is trying to buy your services, how can she or he tell the difference? In fact, too many agencies try to differentiate by using the very things that make them all the same.
I’ve heard it too often. I have gone through the exercise. I’ve defined my difference. I’ve got nice people, extraordinary creative, spectacular cases, smart thinkers, senior leadership attention, and on and on. Does that sound different? Defining a unique value proposition among a sea of sameness is a big challenge, but it's the first and most important step to a high-performance business development program. If you can’t quickly and clearly articulate why a prospect should work with you in terms that are appealing to them, Why would they?
During this session, you will learn the primary building blocks of a unique positioning and how you can apply it to your business.
- Your differentiator isn’t different at all
- How to find your difference
- Using your differentiator to be more successful
I’ve got some ideas about how you can differentiate your agency and your business development, and I’m happy to share them with you. If you like this post, click the thumbs up so I’ll know and then sign up for my new business newsletter. #LetsGrow!