Is an agency pitch a fair fight? - #LetsGrow!

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John Heenan

Hi, Ruth. Glad you liked the post. That’s a great question and wish I had asked, but I didn’t. I have to believe it is part of the reason but to what extent I’m not sure. I can tell you I’ve sensed it many times when losing a pitch and as hard as I try to get it on the table in a post-mortem, no one would admit it. You’ve probably experienced the same. I have also heard from clients I’ve won that they wanted my agency from the beginning, so I’ve benefited from pre-pitch bias. Shame on me!

Ruth Ayres

I think this is stunning information. Do you think the answer takes into account mandatory 3-bid processes where client decision is made before RFI goes out?

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