First impressions are hard to change - #LetsGrow!

Welcome. You are here because you need some Ad Agency business development inspiration, insights, affirmation, or help. Whatever brought you here, you'll find a lot of ideas, how-tos, and practical advice. Just so you know, I help agencies who want to reset their sales approach and prospect more aggressively. Whether you are interested in outsourced business development, agency positioning, new business strategy, list building, marketing automation or training, I help agencies get more clients and better clients faster.

Click to schedule a call


Monthly Newsletter

Get business development advice, analysis, tips, tricks, and strategy in your inbox. Sign up below.

Newsletters

« Is an agency pitch a fair fight? | Main | 9 powerful things that will make new business great »

Comments

Janet Vinci

Hi John: great post. It astounds us how many agency web sites reflect poorly on their brand as not "walking the walk". One of the primary purposes of the agency web site is to demonstrate the agency's uniqueness, specialization, intellectual capital, successes (for their clients) and leaders. If this information is not quickly found, the marketer is gone.

When we work with agencies to help them develop and activate their new business strategy - one of the first steps is to analyze and improve the web site before we create Content Marketing and an Inbound strategy to draw them to the site.

This should be blocking and tackling for an agency, as they do it for their clients - but not themselves.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)