First impressions are hard to change - #LetsGrow!

Welcome. 2020 was tough. We lost too many agencies and too many good agency people in its wake. And we’re not out of the woods yet. Predictions for 2021 are encouraging, but we’ll have to work smarter to come out ahead. I help agencies who want to reset their business development program and prospect more aggressively, from outsourced business development to positioning, strategy, list building, marketing automation, training, and more. I want you to get more clients and better clients faster.

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Comments

Janet Vinci

Hi John: great post. It astounds us how many agency web sites reflect poorly on their brand as not "walking the walk". One of the primary purposes of the agency web site is to demonstrate the agency's uniqueness, specialization, intellectual capital, successes (for their clients) and leaders. If this information is not quickly found, the marketer is gone.

When we work with agencies to help them develop and activate their new business strategy - one of the first steps is to analyze and improve the web site before we create Content Marketing and an Inbound strategy to draw them to the site.

This should be blocking and tackling for an agency, as they do it for their clients - but not themselves.

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