Welcome. You are here because you need some Ad Agency business development inspiration, insights, affirmation, or help. Whatever brought you here, you'll find a lot of ideas, how-tos, and practical advice. Just so you know, I help agencies who want to reset their sales approach and prospect more aggressively. Whether you are interested in outsourced business development, agency positioning, new business strategy, list building, marketing automation or training, I help agencies get more clients and better clients faster.
Click to schedule a callAgency Prospecting Platform
Are you using marketing automation for your ad agency prospecting? Reach more prospects. Track their engagement. Personalize conversations. Isolate the highest priority contacts so you can focus on closing the best opportunities. Let me set you up with your own ad agency prospecting platform. Click to schedule a call
The hardest part of agency new business is knowing who to go after, when and how. Winmo is the industry's best tool to find people, and the sales intelligence—strategy changes, budget changes, agency changes, C-suite changes, pitch predictions, and more at the companies you want. Let me show you my Winmo.
Considering all the changes we’ve witnessed in the last year, what do marketers want from their agency partners today? I’ve collected relevant and informative reports, thought leadership, surveys, and other resources from across the web to help answer that question as you consider your new business strategy.
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Various sources estimate the batting average or win rate for advertising agencies at about 25% - 30%. That fact alone is a huge complex amalgamation of circumstances that hardly represents your agency yet does provide a starting point for this... Read more →
I remember one Saturday morning when my young daughter asked, Daddy, where do advertising agency clients come from? Of course, I blushed and said, ask your Mother. And then I realized, what a great question. Some say it’s the stork.... Read more →
By Bill Duggan, Group EVP, ANA Earlier this week I attended the Digiday Agency Summit, where I also gave a presentation on the ANA transparency initiative. Shareen Pathak, brands editor at Digiday, opened the summit with a terrific presentation on... Read more →
