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A variety of sources estimate the batting average or win rate for advertising agencies at about 25% - 30%. That fact alone is a huge complex amalgamation of circumstances which hardly represents your agency yet does provide a starting point... Read more →
I remember one Saturday morning when my young daughter asked, Daddy, where do advertising agency clients come from? Of course, I blushed and said, ask your Mother. And then I woke up and realized, what a great question. Some say... Read more →
By Bill Duggan, Group EVP, ANA Earlier this week I attended the Digiday Agency Summit, where I also gave a presentation on the ANA transparency initiative. Shareen Pathak, brands editor at Digiday, opened the summit with a terrific presentation on... Read more →
John Heenan | agency growth consultant
