Welcome. I work with agencies who want to rethink their sales approach and prospect more effectively. Whether you are interested in outsourced business development, new business strategy, agency positioning, list building, marketing automation, or training, you can get better new clients faster.
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Agency Prospecting Platform
Are you using marketing automation for ad agency prospecting? My prospecting platform is the best tool for today’s new business environment. Let me show you how I use it to scale my prospecting with data, behavior tracking, lead prioritization, and time-saving automations. Easy to configure. So simple to use. Click to schedule a call
Want to know who to go after, when, and how? Winmo is an agency’s best tool to find the right people, and the sales intelligence—strategy changes, budget changes, agency changes, C-suite changes, pitch predictions—at the companies you want. Let me show you my Winmo.
Considering all the changes we’ve witnessed in the last year, what do marketers want from their agency partners today? I’ve collected relevant and informative reports, thought leadership, surveys, and other resources from across the web to help answer that question as you consider your new business strategy.
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Various sources estimate the batting average or win rate for advertising agencies at about 25% - 30%. That fact alone is a huge complex amalgamation of circumstances that hardly represents your agency yet does provide a starting point for this... Read more →
I remember one Saturday morning when my young daughter asked, Daddy, where do advertising agency clients come from? Of course, I blushed and said, ask your Mother. And then I realized, what a great question. Some say it’s the stork.... Read more →
By Bill Duggan, Group EVP, ANA Earlier this week I attended the Digiday Agency Summit, where I also gave a presentation on the ANA transparency initiative. Shareen Pathak, brands editor at Digiday, opened the summit with a terrific presentation on... Read more →
