"…being both data-informed and also to being story-driven, which is to say human. Just as we have seen the rise of ‘Data Artists’ in the visual arts world, ‘Data Visualisers’ in the statistics world and, more recently ‘Data Journalists’ in the publishing world, perhaps marketing is about to make room for ‘Data Storytellers’.
…Real creativity, however, often comes from combining two previously unrelated ideas to develop a new approach and I see real potential in combining these two ascendant disciplines. A mashup of data analysis and storytelling could result in a new type of communication approach, one that is both accurate and human – and creative in a way we’ve not seen before."
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