A primer to choosing, using, and if necessary, losing your agency
More than $250 billion was spent on advertising in 2005 and about the same in 2011. This practical work was first published in January 2005 but has proven to be just as applicable now as then. Considering the business, career, and personal stakes, shouldn’t more marketers be asking how to get the most out of this expenditure—and out of their agency? We believe that the true measure of success is the quality of the client-agency relationship and the business value it creates.
This ebook is the preface of a successful client-agency relationship but is in no way conclusive. It highlights a few questions to initiate a conversation along the road to a better relationship, better work, and greater success with your agency. Go ahead and download. Prepare your agency and your relationships for whatever comes next.