#LetsGrow!

Are you ready to jump start ad agency growth in 2019?

I work with agencies that want to grow – full-service business development, ongoing consulting, workshops, and training. If you aren't happy with your current business development results, or want to rethink a better approach, or accelerate current activities, or start off fresh in 2019, I might be able to help. 

Want to learn more? Let's schedule a call to discuss what I do and how I might approach new business for you. If you aren't sure what you need, explore my posts, my Services, learn more About Me, and see Why I think I can help you. 

Make 2019 your best year yet

By now your 2019 new business plan is complete, approved, and ready to go. If not read this article. Your priorities for next year are probably the same as this year. Prospect smarter. Pitch better. Stay focused. Subscribe to an... Read more →

I don’t do business development

Last week I talked to a young, aggressive agency owner who wanted to grow fast and thought the best way was to create a conceptual campaign to take around to marketers in hopes of selling it to someone. The owner... Read more →

How to get real value from your marketing automation

A marketing automation platform is nothing more than a tool in the business development toolbox. It is a powerful tool, an essential tool, a time-saving, insight-gathering, results-generating tool, and so much more, yet only a tool. Like any tool, you... Read more →

What is an ad agency prospecting platform?

Marketing automation platforms (MAP) are powerful tools for marketers of all kinds including ad agencies, but its promise is far from realized. 2017 data shows that 67% of marketers currently use some type of marketing automation platform and that number... Read more →

Why it's not about you

Harsh words to hear but true. When you’ve been invited to talk to a prospect, there is only one reason why. They are interested in what you can do for them not what kind of agency you are or how... Read more →

Plan your work and work your plan

Margaret Thatcher said it best, “Plan your work for today and every day, then work your plan.” Great advice for ad agency owners and anyone running a business, especially those running business development. It seems a bit surprising that so... Read more →

6 clients that are looking for your agency

The end of Summer usually means an all-out scramble for new business. Missed opportunities, lost pitches, even lost clients put the pressure on the new business team in the remaining months to make the forecast. Panic sets in. The stares... Read more →

If you aren’t moving forward, you’re falling behind

Marketing leaders today say 34% of their budget is spent on channels they didn’t know existed five years ago. 75% say they own or share responsibility for the P&L, a complete change to what was primarily a promotional role a... Read more →

Thoughts about your pipeline

Ad agencies have to bring on new clients to survive. The average client-agency relationship is down to about 2.8 years on average. Increasingly agencies are being hired for projects that last months rather than years making it harder to sustain... Read more →

3 essential business development tools

The right tool for the job is as accurate today as it ever was. However, what is the right tool for ad agency business development – today? Your process should determine what tools are best, and business development processes vary... Read more →

How to find your agency differentiation

You know they are out there. Lurking in the shadows. Poking and probing your site. Looking for answers. Sizing you up. Judging your work, your people, and your point of view. Spending only seconds reviewing what you’ve got to offer.... Read more →

3 steps to restart your ad agency business development

Response rates are down. It is impossible to connect on the phone. Interested prospects are nowhere to be found. New leads are drying up. Search consultant opportunities aren’t what they used to be. We are still the same agency, just... Read more →

Getting business development help

Agencies that struggle to grow face many of the same problems; no time, limited resources, inadequate tools, inconsistent effort, no pipeline, lack of focus, too many misses. It is frustrating because your current clients love you and appreciate the hard... Read more →

In case you missed it: Why Your Content Doesn’t Drive New Business

If you missed this free webinar from Catapult New Business you can still watch the recording. Do you know the difference between good and bad content for new business? More importantly, can your team create useful content for new business?... Read more →

2 ways to prospect for ad agency growth

Agencies need new clients to survive and better clients to thrive. That's it. No need to read further unless you aren't sure what the right approach is for your agency. There are two general approaches for ad agency growth. The... Read more →

To blog or not to blog, that is the question

I’ve heard from many agency owners about their experience blogging. It's often not very good. For many, blogging is hard, time-consuming, frustrating, and even with the best intentions, gets derailed by other priorities. Add to that our natural inclination to... Read more →

Top ten posts of 2017

This information is classified Top Secret so marketers won't know what we are up to this year. Last year was tough but now it's a whole new year and things are picking up. We've been on a roller coaster with... Read more →

Is your Ad Agency ready for 2018?

According to IBISWorld, there are 69,003 ad agencies in the USA employing 253,640 people. That's a lot of competition and it’s increasing. The rate of new agencies entering the market is estimated at 5%, while the rate of growth for other vendors is even greater... Read more →

Why agencies struggle with new business

It is always a challenge for ad agencies to maintain a consistent new business effort. It usually happens in fits and starts. The team gets busy, a person leaves or many other reasons. The result is a dwindling pipeline, lost... Read more →

3 different approaches to new business

It’s that time of year when ad agencies start scrutinizing their business development results and wondering what to do differently in the coming year. Experts predicted this past year would be a breakout year, but many agencies did not reap... Read more →