The ad agency sales cycle can be long. The average tenure of an agency-client relationship is about three years. The average CMO tenure is about 3.3 years. What's worse (or better if you have one), according to R3, the Top... Read more →
Welcome. I work with agencies who want to rethink their sales approach and prospect more effectively. Whether you are interested in outsourced business development, new business strategy, agency positioning, list building, marketing automation, or training, you can get better new clients faster.
Click to schedule a call
Agency Prospecting Platform
Are you using marketing automation for ad agency prospecting? My prospecting platform is the best tool for today’s new business environment. Let me show you how I use it to scale my prospecting with data, behavior tracking, lead prioritization, and time-saving automations. Easy to configure. So simple to use. Click to schedule a call
Want to know who to go after, when, and how? Winmo is an agency’s best tool to find the right people, and the sales intelligence—strategy changes, budget changes, agency changes, C-suite changes, pitch predictions—at the companies you want. Let me show you my Winmo.
Considering all the changes we’ve witnessed in the last year, what do marketers want from their agency partners today? I’ve collected relevant and informative reports, thought leadership, surveys, and other resources from across the web to help answer that question as you consider your new business strategy.
The ad agency sales cycle can be long. The average tenure of an agency-client relationship is about three years. The average CMO tenure is about 3.3 years. What's worse (or better if you have one), according to R3, the Top... Read more →
If you are saying that at this time of year, it will be a tough year indeed. The truth is, almost every agency gets to that point every so often. It may be that your biggest client took all your... Read more →
Pitching new business is the oxygen that keeps agencies alive. Ask any agency leader, and you’ll probably hear how much they hate it. It’s disruptive, costly, mismanaged, unfair, and many other NSFW comments will ensue. While the process can be... Read more →
2022 was supposed to be the great recovery, yet it is ending much softer than predicted, with a pessimistic outlook for 2023. Experts predict further economic turbulence, with business leaders taking the necessary steps to weather another downturn. The technology... Read more →
While there is a lot of 2022 left, 2023 is closing in fast. What is the industry focused on in 2023? Social justice, DEI, ESG, climate change, or are these now old news in the hyper ADHD ad industry? What... Read more →
Personalization in marketing has been one of the hottest trends over the last 5-10 years. There is a good reason for that. According to Twilio, 62% of consumers say a brand will lose their loyalty if they deliver an experience... Read more →
It's a topic of great interest across the marketing spectrum. How has consumer behavior changed post-pandemic? Many have attempted to answer this question, and those answers all lean in one direction. The change is digital. Consumers have been venturing out... Read more →
It's not an easy question to answer. In fact, 95% - 98% don't want anything, at least not right now. Better said, don't want anything when you try to reach them. Marketo says that only 4% of website visitors are... Read more →
It seems like a funny question to ask an ad agency. After all, agencies are in the business of defining target audiences for their clients. Agencies rely on well-articulated criteria that guide almost everything they do, like brand strategy, media... Read more →
If you've been on my site before, you know that I focus on the foundational building blocks of ad agency new business. I believe new business is much like a sport where perfecting the fundamentals is how the best athletes... Read more →