According to an Adweek survey fielded Oct – Nov 2020 among 70 brand marketers, 41% said they plan to retain their agency/agencies, 31% said they plan to make changes to their roster, and 22% weren't sure. That means up to... Read more →
Welcome. 2020 was tough. We lost too many agencies and too many good agency people in its wake. And we’re not out of the woods yet. Predictions for 2021 are encouraging, but we’ll have to work smarter to come out ahead. I help agencies who want to reset their business development program and prospect more aggressively, from outsourced business development to positioning, strategy, list building, marketing automation, training, and more. I want you to get more clients and better clients faster.
Click to schedule a callAgency Prospecting Platform
Are you using marketing automation for your ad agency prospecting? Reach more prospects. Track their engagement. Personalize conversations. Isolate the highest priority contacts so you can focus on closing the best opportunities. Let me set you up with your own ad agency prospecting platform. Click to schedule a call
The hardest part of agency new business is knowing who to go after, when and how. Winmo is the industry's best tool to find people, and the sales intelligence—strategy changes, budget changes, agency changes, C-suite changes, pitch predictions, and more at the companies you want. Let me show you my Winmo.
Considering all the changes we’ve witnessed in the last year, what do marketers want from their agency partners today? I’ve collected relevant and informative reports, thought leadership, surveys, and other resources from across the web to help answer that question as you consider your new business strategy.
According to an Adweek survey fielded Oct – Nov 2020 among 70 brand marketers, 41% said they plan to retain their agency/agencies, 31% said they plan to make changes to their roster, and 22% weren't sure. That means up to... Read more →
The start of a new year usually means a spirit of optimism, possibilities, and renewed commitment to take your business development program to new heights. But there is nothing usual about this year. 2020 took its toll on all of... Read more →
2020 is over, and what a year it was. Despite the pandemic, economic crash, social unrest, and a presidential election that continues to drag on, most agencies have managed to hold on, and many of those believe they will end... Read more →
As you hunker down to finish out the year with whatever success you can muster, you've also got to plan your business development strategy for 2021, incorporating all the changes that have occurred since the start of 2020. There have... Read more →
I'm going to bet you feel the same way under your mask. 2020 hasn't been easy. At the start of the year, the possibilities were exciting, then the pandemic's darkest months prevailed, and now the aftershock of an economic crisis.... Read more →
A rhetorical question. What isn't a barrier? The pandemic's impact has reverberated through all aspects of the agency. From people to partners, payment to profit, and everything in between, the results are devastating. Many have eliminated or cut back on... Read more →
Whether you are amid a pandemic or on the rising slope of an economic boom, your prospecting strategy shouldn't change. Some of the internal parts should, some tactics might, the message and offer, yes, but the fundamentals stay consistent throughout.... Read more →
Your top priority must be to reach more prospects and quickly find those looking for new ideas, new resources, and new agencies. If you were working 10, 50, or 1,000 prospects before, the Ad Agency Prospecting Platform, Winmo, and Sales Navigator are the must-have tools now. Read more →
2020 started with the promise of a robust economy, businesses, brands, and consumers would thrive. With historic stock market gains, lowest unemployment, record sales across the board, ad agencies expected a terrific year. And then it happened, one after another.... Read more →
Does it seem that every time your agency achieves momentum and things begin to click, then boom! Another setback. Market corrections, Industry downturns, the 2007 recession, and now Covid. Boom! You can't catch a break. Yes, you've been through this... Read more →