Two of the most significant barriers to ad agency new business success are time and resources, and this past year has made those barriers even worse. No matter how an agency handles new business, it is a struggle to allocate... Read more →
Welcome. You are here because you need some Ad Agency business development inspiration, insights, or affirmation. Whatever brought you here, it’s time to rethink your new business program. I help agencies who want to reset their sales approach and prospect more aggressively. Whether you are interested in outsourced business development, agency positioning, new business strategy, list building, marketing automation, sales audit, training, I help agencies get more clients and better clients faster.
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Are you using marketing automation for your ad agency prospecting? Reach more prospects. Track their engagement. Personalize conversations. Isolate the highest priority contacts so you can focus on closing the best opportunities. Let me set you up with your own ad agency prospecting platform. Click to schedule a call
The hardest part of agency new business is knowing who to go after, when and how. Winmo is the industry's best tool to find people, and the sales intelligence—strategy changes, budget changes, agency changes, C-suite changes, pitch predictions, and more at the companies you want. Let me show you my Winmo.
Considering all the changes we’ve witnessed in the last year, what do marketers want from their agency partners today? I’ve collected relevant and informative reports, thought leadership, surveys, and other resources from across the web to help answer that question as you consider your new business strategy.
Two of the most significant barriers to ad agency new business success are time and resources, and this past year has made those barriers even worse. No matter how an agency handles new business, it is a struggle to allocate... Read more →
Marketers are looking for new agencies right now. Recent research suggests as many as half are planning to make changes. They may hire search consultants, visit agency search websites, or do it on their own. Will you stand out or... Read more →
Ad agency business development is anything but predictable. On any given day, you have a list of prospects and go about the work of getting their attention, demonstrating value, and motivating engagement. Whether it's emails, phone calls, friendly referrals, mailings,... Read more →
According to an Adweek survey fielded Oct – Nov 2020 among 70 brand marketers, 41% said they plan to retain their agency/agencies, 31% said they plan to make changes to their roster, and 22% weren't sure. That means up to... Read more →
The start of a new year usually means a spirit of optimism, possibilities, and renewed commitment to take your business development program to new heights. But there is nothing usual about this year. 2020 took its toll on all of... Read more →
2020 is over, and what a year it was. Despite the pandemic, economic crash, social unrest, and a presidential election that continues to drag on, most agencies have managed to hold on, and many of those believe they will end... Read more →
As you hunker down to finish out the year with whatever success you can muster, you've also got to plan your business development strategy for 2021, incorporating all the changes that have occurred since the start of 2020. There have... Read more →
I'm going to bet you feel the same way under your mask. 2020 hasn't been easy. At the start of the year, the possibilities were exciting, then the pandemic's darkest months prevailed, and now the aftershock of an economic crisis.... Read more →
A rhetorical question. What isn't a barrier? The pandemic's impact has reverberated through all aspects of the agency. From people to partners, payment to profit, and everything in between, the results are devastating. Many have eliminated or cut back on... Read more →
Whether you are amid a pandemic or on the rising slope of an economic boom, your prospecting strategy shouldn't change. Some of the internal parts should, some tactics might, the message and offer, yes, but the fundamentals stay consistent throughout.... Read more →