Archives
- July 2017
- June 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- May 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- April 2014
- February 2014
- January 2014
- November 2013
- October 2013
- September 2013
- March 2013
- August 2012
- June 2012
- May 2012
- April 2012
- February 2012
- January 2012
- December 2011
- August 2011
- May 2011
- April 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- July 2010
John Heenan | agency growth consultant
Don't Miss These Posts
-
Does the Business Development person matterYou just fired your last BD person. You are ready to hire your first BD person. Everyone in your agency is a BD person. No one in your agency is a BD person. Agencies do business development in a variety...
-
Who is responsible for agency growth? Everyone!It is typical for an agency to have a BD person or a BD team, or for the owner and leadership to have responsibility for agency growth. But does it end there? My favorite quote is from Philip Kotler, “the...
-
5 critical qualities of a business development personNew clients are essential for ad agency success. What are the best qualities of a person who can successfully match a good client with a deserving agency? How can you spot that future superstar, the one you can keep, grow...
-
How much should you spend on new business?What should advertising agencies spend on their business development activities? I say more than you are! It is a topic of great debate among agencies and all businesses alike. Apple spends 7% of their revenue on sales and marketing, Tempur...
-
So many ad agencies, so little differenceThere are tens of thousands of advertising agencies selling the same products and services. Almost as many claim to be unique, different or better while using essential the same descriptors as the others. From a marketer’s perspective, the person who...
- Join The Conversation
