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Janet Vinci

Hi John: great post. It astounds us how many agency web sites reflect poorly on their brand as not "walking the walk". One of the primary purposes of the agency web site is to demonstrate the agency's uniqueness, specialization, intellectual capital, successes (for their clients) and leaders. If this information is not quickly found, the marketer is gone.

When we work with agencies to help them develop and activate their new business strategy - one of the first steps is to analyze and improve the web site before we create Content Marketing and an Inbound strategy to draw them to the site.

This should be blocking and tackling for an agency, as they do it for their clients - but not themselves.

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