From Josh Bernoff @jbernoff
If you’d like to publish (or self-publish) a book, you now have more options than ever. You also have a complex set of choices. I’ll walk you through them and finish with a flow-chart for the various alternatives, including Kickstarter.
This post is for potential how-to and business book authors. If you’re writing fiction or history, you’ll have to get help from somebody else.
This post stems from my 25 years of book experience as an author, editor, and VP of book production working with both traditional and non-traditional publishers. After answering this question for many of my colleagues and reviewing the varied other perspectives outthere, I decided there would be some value in a direct and practical post.
All writers should start by asking why they’re writing. Writing a quality book takes many months of effort. If your primary goal is to boost your career or generate leads, then I think you’re making a mistake. (My friend and former editor David Moldawer thinks I’m too strict on discouraging careerist authors, but that’s where I stand.) I hear all the time from people who say “I want to write a book,” but when I ask them what the book is about, they have no good answer. If this is you, you are not cut out to be an author.
If, on the other hand, you feel driven to share your powerful ideas, then you’re starting from the right place.
Read more at the Without BS blog