Case studies can play a powerful role in one's content marketing strategy. In fact, according to the Content Marketing Institute (PDF), marketers say case studies are the most effective content marketing tactic they can use.
Good case studies can help to subtly yet persuasively show off products or services. They tell the story of a business problem that your customer had and what you did to help overcome it. Statistics offer tangibility, and quotes from the customer give credibility.When done right, case studies could win over new customers who are already in the purchase funnel.
It's time to take a different approach to writing case studies so that they're read and shared—and result in more leads. Here are five things you should keep in mind to create case studies that are less boring and more effective.
1. Build suspense
2. What's in it for them?
3. Testimonials are everything
4. Make it visual
5. Don't lie