Top agency, digital and brand players weigh in on the year to come.
Michael Lebowitz, CEO/founder, Big Spaceship: Over the course of this year, a lot of interesting developments have started to emerge like connected devices and the internet of things, where there isn’t even a screen to focus on. It begs the questions of how we’ll navigate the fact that it’s in our nature to create clutter. Everyone needs more focus and less clutter of content.
That’s going to have a huge effect on Big Spaceship’s business. My goal will be to start breaking down the artificial barriers between products, services, marketing and social connectivity and begin thinking about them holistically. My philosophy is that every interaction matters, and it’s really hard for a brand to live up to that when the interactions are artificially siloed. The more you can get over your own infrastructures in business, the more success and value you can provide.
Read all 10 predictions and predilections at Fast Company Co.create