While many agencies consider every employee an expert in marketing, there comes a time when you need a single point of accountability for your agency’s marketing. You know this from working with your clients. Campaigns are executed more smoothly when someone with experience is at the helm.
Having a marketing director leading your agency’s efforts can accelerate agency growth, create a consistent brand message, and lead to increases in revenue. But some agencies are hesitant to hire a full time marketing director -- they can't imagine actually spending money marketing their own agency. This is the wrong way to think about the investment. Take the advice you give your clients, and put someone in charge of your agency's future.
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