Three Things the Best Agencies Have Going for Them
By Janet Northen
The more influencers who know your brand and value the work you do, the better your chances of retaining top clients, attracting hot talent and ultimately keeping your agency a happy, thriving place. These influencers are the decision-makers in our biz, the folks who help agencies grow:
- New-business consultants, because they can select you.
- Headhunters, because they can refer hot talent to you.
- Marketers, because they can entrust you with their brands.
- Trade associations, because they can tap you to speak at their conferences.
- The press, because that third-party endorsement speaks volumes.
- Employees, because they can be your most powerful evangelists.
- Consumers, because if your work translates into social currency for them, you're golden.
read the whole story at Ad Age