The Mirren-RSW/US 2014 New Business Tools Annual Report is a must-read resource for anyone involved in Agency New Business. The Annual Report summarizes information gleaned from close to 350 agency executives on the effectiveness of a wide variety of new business tools they use to support and grow their business.
It also surveys which tools are overrated and which ones need to be developed further. It gives agency teams a roadmap for the coming cycles of New Business, in terms of which tools to maintain and which to evaluate for the future.
Mirren Business Development and RSW/US’s respective databases of senior agency executives were used for this study. The survey was fielded in March and April 2014