“I have a genuine concern because there’s never been such competition for creativity.” These were the cautionary words of Unilever’s Keith Weed during his speech from the main stage in Cannes this year. From the main stage. Talking about talent. Not about the wonderful work that Unilever or its agencies have been doing in the past year. Not about collaboration. Talent. Or the lack thereof. There have been many discussions on this topic, both in public and in private. There are also myriad reasons why the lack of talent has reached a crisis —other options such as Facebook and Google, a generation that likes to be entrepreneurial and a lack of understanding that ad agencies are a career option. These are the usual excuses.
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