You can purchase my book on Amazon
The World’s Foremost Authorities On Marketing: Top CMOs Share What They Know Best" [Kindle Edition] http://amzn.to/L83SZG
My chapter is available seperately as well: How to Use Storytelling Techniques to Advance a Marketing Campaign [Kindle Edition]
Find out more about the author: http://www.amazon.com/John-Heenan/e/B008BM2PK2/ref=ntt_dp_epwbk_0
The task of writing my chapter was really quite simple. My ad agency, Luckie & Co., practices this storytelling approach day-in and day-out. Sharing our thinking and successes, particularly when they are affirmed by so many of the successful brands we’ve known over time, is an easy story to tell. You can see from our clients’ success ( www.luckie.com ) that we’ve been able to overtake market leaders, grow brands from local to regional to national and drive huge numbers of new customers to our clients using storytelling across all media channels.