via Cool News of the Day February 9, 2012
Macy's, HSN and Adidas are working with Intel "to bring the convenience of online shopping to the offline world," reports Hadley Malcolm in USA Today (2/8/12). "We are on the frontier of a really neat future of retailing," says Michelle Tinsley, general manager of retail at Intel. It is a future of digital shopping walls, such as the one that recently debuted at the Adidas store in London (video). It stands 7 feet tall "and is split into sections that can be detached to alter the width." It features a touch-screen "showcasing digital representations of a product" along with information, availability and price, as well as a Twitter feed of customer comments.
Customers "can check out through the wall as if they were online" and pay at a designated checkout counter. Dummy shoes are available for those who want to try the shoes on for size. Adidas says "it saw a 500 percent jump in sales of the soccer cleat available through the wall, compared with a similar shoe it launched six months earlier at the same price." Macy's, meanwhile, has introduced the "Beauty Spot kiosk, a rounded, roughly 7-foot-tall, 4-foot-wide structure inlaid with interactive touch-screens on both sides" that enables shoppers to browse the store's makeup selection. (video)
Macy's is testing the kiosk in four stores and the retailer says it's too soon to know whether it is a success. HSN has a digital wall for airports that would allow shoppers "to virtually browse knife sets while waiting for a flight, complete the purchase through their phone and have the item shipped home." It has another wall featuring games with Wolfgang Puck (video). Mitch Joel of Twist Image says digital shopping walls importantly eliminate traditional inventory limitations. "You can have a store in Peoria sell as much inventory as if you were in Times Square," he says.