6. Creativity takes center stage. According to Landor, the burning question for 2012 is this: How can companies rapidly and efficiently infuse innovation across their entire culture, capitalize on the new ideas they spawn, and create value for customers and equity in their brand?
"It's no longer enough to move the line," states Landor's Allen Adamson. "Companies must reinvent it. For example, Uniqlo has taken the basic Gap formula and made it better, more fun and more edgy. This trendy Japanese retailer, with its amazing new flagship store in New York, can make anyone look cool, and for a very cool price."
The implication is that if your company's DNA doesn't carry the gene for nimble creativity, you may not make it to 2013.
You can read the full article here. What might the potential impact of these and other emerging trends be on your business? How will you respond in 2012?