December 9th 6:00pm – 8:00pm
Great food and drinks @Ris
2275 L Street Northwest
Washington, DC 20037
The second in this new series hosted by the DC American Marketing Association (AMADC), Mobile Marketing – The Disruption is Here, is filling up quickly. Its designed to be a small peer-to-peer discussion format, with great food and drinks, and like-minded senior level marketing friends. Its small and exclusive so please register at the AMA DC site: http://bit.ly/9FjtVr as soon as you can.
Where is mobile in your 2011 marketing mix? If you're not optimizing the mobile channel, it may be time for you to consider a mobile strategy. Erin (Mack) McKelvey will lead a discussion among senior marketing executives by laying out the marketplace facts from Millennial Media’s authoritative view as one of the most respected mobile marketing firms and the largest independent mobile advertising network in the US.
Erin (Mack) McKelvey SVP Marketing leads all areas of Millennial Media’s global marketing, including corporate marketing, product marketing and customer marketing. She also serves as the company spokesperson. Mack has nearly fifteen years of business-to-business, consumer marketing and communications experience in the entertainment and mobile industries.
She is an active member of the Mobile Advertising and the Women in Wireless Committees within the Mobile Marketing Association (MMA); and an active member of the Mobile Advertising and the Networks and Exchanges Committees within the Interactive Advertising Bureau (IAB). Mack is a member of the Advertising Women of New York (AWNY), and she is a mobile advocate in the advertising, media and developer communities in the U.S. and abroad.
Mack is a frequent industry speaker, conference advisor, and awards judge; and she was named one of the 50 Mobile Women to Watch in 2010, by Mobile Marketer.